A good thing keeps getting better with today’s news that Outside Lands organizers will be unveiling a new Beer Lands component to the music festival this August 10-12. Although beer has always been available at the event, it’s never been featured with such prominence, since it began in 2008.
The music festival leaned on Dave McLean, owner and brewmaster at Magnolia Gastropub and Brewery, to help them develop the concept. Together they’ve invited 16 breweries, primarily from California, to pour over 30 different beers.
I reached out to McLean earlier today for some perspective and here’s how he described the process and his selections:
“It was a challenging task, with so many amazing California craft breweries out there, to come up with a short list that represented a current snapshot of great beer in the state. The list tilts a little toward the Bay Area and Northern California, as it should for an SF festival, but we have beers from as far south as Orange County (The Bruery) and as far north as Humboldt (Mad River). Within that, there are the pioneers of the modern craft beer movement and also the smallest and newest up and coming torchbearers for California beer. Over a quarter of the participants are from San Francisco itself, keeping with the spirit of Outside Lands in promoting local art and culture. Each brewery will send two beers, with some sending the only beers they currently produce, while one, Sierra Nevada, is sending a special Outside Lands Saison just for the occasion.”
Beer Lands should be a nice addition to the festival, in case you needed another reason to attend. This Friday, July 20th, they’ll be releasing a limited amount of single day tickets at $95 per day for general audience and $210 per day for VIP. Here’s the most important part: “A significant portion of every ticket sold will directly benefit San Francisco’s Recreation and Park Department.”
Here’s the list of attending breweries:
Bear Republic Brewery
Iron Springs Brewery
Linden Street Brewery
Lost Coast Brewery
Mad River Brewing Company
Magnolia Gastropub and Brewery
North Coast Brewing Company
Pacific Brewing Laboratory
Speakeasy Ales & Lagers
Sierra Nevada Brewing Company