A brewer’s story is often filled with adversity, heartbreaks, mishaps and hopefully a little humor. Jeremy Cowen’s began in San Francisco in 1996 when he launched Shmaltz Brewing and personally delivered his He’Brew beer with help from his Grandmother’s Volvo. Fourteen years later the brand has exceeded his wildest expectations and he recounts his efforts in a new memoir called Craft Beer Bar Mitzvah: How it Took 13 years, Extreme Jewish Brewing, and Circus Sideshow Freaks to make Shmaltz Brewing Company an International Success. Whew!
Cowan has decided to host a number of book signings and tasting nights at various bookstores throughout the Bay Area where you can sit back and enjoy a glass of beer and learn how he built his brand from scratch.
Saturday, May 7, 2011
3885 Cesar Chavez Street, San Francisco, CA (Map)
4 pm – 5 pm, Free
Jeremy Cowan will do a book reading and signing at this food book haven in Noe Valley. Following the reading, he’ll host a beer tasting featuring selections from both the HE’BREW Beer® and Coney Island Craft Lagers® lines.
Monday, May 9, 2011
1010 El Camino Real, Menlo Park, CA (Map)
5:30 pm – 7 pm, Event is open to the public with a purchase of the book or a $10 Kepler’s gift card.
Cowan will speak at Kepler’s, in the new Roy Kepler Pavilion, and will host a beer tasting following the event. He’ll feature selections from both the HE’BREW Beer® and Coney Island Craft Lagers® lines. For more information, please visit: http://www.hometownpeninsula.org .
Thursday, May 12, 2011
3042 Claremont Avenue, Berkeley, CA (Map)
5:30 pm – 6:30 pm, Free (Beer For Sale Onsite)
Cowan will do a book reading and sign copies of Craft Beer Bar Mitzvah, and selections from the Shmaltz beer line-up will be available for purchase. This is one of the finest Judaica shops in the Bay Area, and they will have a variety of Shmaltz gear (usually only available online) as well.
Friday, May 13, 2011
50 2nd Street, San Francisco, CA (Map)
12:30 pm – 1:30 pm, Free
Cowan will read from Craft Beer Bar Mitzvah, and afterward will host a beer tasting featuring selections from both the HE’BREW Beer® and Coney Island Craft Lagers® lines. This 3-floor independent bookstore is conveniently located in downtown SF, so the event will be an excellent lunch break.
Sunday, May 15, 2011
Dog Eared Books
900 Valencia Street, San Francisco, CA (Map)
7 pm – 8 pm, Free
At the Bay Area’s finest independent book store in the heart of the Mission District, Cowan will read passages from Craft Beer Bar Mitzvah and host a beer tasting featuring selections from both the HE’BREW Beer® and Coney Island Craft Lagers® lines.